House 33
Branding & Visual Identity
Defining a high-end, sanctuary-grade brand presence for a premier creative studio experience nestled in the Hollywood Hills.
The Final Result
The identity is tailored for A-list talent, high-end production teams, and creative directors looking for a private, state-of-the-art environment to finalize their most important work.
Project Overview
Located in the beautiful Hollywood Hills, House Thirty Three is a studio experience like no other. With unobstructed views stretching from downtown Los Angeles to the Pacific Ocean, the space was meticulously designed to nurture the creative process. It serves as a private sanctuary for world-class artists, producers, and creators who require both peak technical performance and a serene, inspiring environment.
The challenge was to create an identity that didn’t compete with the iconic architecture or the breathtaking views, but rather framed them—a brand that felt as “elevated” as the studio’s physical location.
The Partnership
Lead Design & Development Agency
BAMN design was commissioned to craft the visual narrative and tactile experience for House Thirty Three. Our goal was to build a brand that signaled exclusivity, tranquility, and creative focus. We aimed to capture the essence of a “Studio Experience” that balances the grit of the creative grind with the luxury of its environment.
The Problem
Luxury creative spaces often fall into the trap of being "too loud" or "too corporate." House Thirty Three needed to feel like a private residence but function like a professional powerhouse. The branding had to communicate "Premium Creative Retreat" without losing its creative edge.
The Team
Our studio worked alongside the property’s curators to ensure the brand felt integrated into the physical space, moving seamlessly from digital touchpoints to the physical arrival of the artist.
Our Methods
We utilized a "Minimalist-Atmospheric" approach. By focusing on wide-open layouts and a restrained typographic palette, we mirrored the unobstructed views and the open-air architecture of the Hollywood Hills location.
The Result
A sophisticated visual identity system and a bespoke physical "Welcome Package" designed to ground the artist in the space the moment they arrive.
The Studio Tour
Grammy Award-winning producer DJ Swivel tours House 33, Swivel‘s home base for cooking up tracks and working alongside world-renowned artists like Beyoncé, BTS, and so many more. Check it out!
