DJ Swivel
Custom WordPress Ecosystem & Digital Brand Architecture
Architecting a high-performance digital presence for Grammy-winning producer DJ Swivel, integrating a sophisticated portfolio CMS with a global e-commerce engine.
Project Overview
Jordan “DJ Swivel” Young is a Grammy-winning producer and engineer behind some of the largest RIAA Diamond-certified hits for Beyoncé, The Chainsmokers, and BTS.
The goal was to design and build a central hub that serves three distinct purposes: a prestigious professional portfolio for his discography, an educational platform for his “Swivel Audio” plugins and templates, and a secure e-commerce gateway for his software line.
Research & Planning
Lead Design & Creative Agency
BAMN design collaborated closely with Jordan to ensure the digital experience matched the precision of his audio engineering.
We began by auditing the dual nature of the DJ Swivel brand – the “Artist” and the “Developer.” Research focused on the user journeys of high-end label executives seeking credits versus independent producers seeking tools. We mapped out a content strategy that prioritized social proof (Grammy wins and Billboard stats) while ensuring the technical specifications for his software were easily accessible.
Website Design & Development
This project was built on a heavily customized WordPress foundation, utilizing a bespoke theme to ensure maximum performance and SEO visibility.
Portfolio CMS
A custom-built credit management system allows for rapid updates to a massive discography, filterable by artist, role (Mixer/Producer), and certification.
E-Commerce Integration
A streamlined checkout flow for digital products, including "The Sauce" and "Spread" plugins, featuring automated license delivery
API Embeds
We integrated specialized 3rd party API to the e-commerce to generate unique real-time Serial Numbers for each of the plugin purchases.
Design System & Wireframes
To handle the diverse content types, we engineered a modular Design System that balanced “Studio Professionalism” with “High-Tech Innovation.”
